So you created an Oracle deck. The term “Oracle deck” includes Tarot, LeNormand and Kipper paradigms as well as an incredible array of stand-alone designs. In fact, a deck of standard poker cards becomes an Oracle Deck when used that way. The number of decks available to purchase now is definitely in the thousands; Print On Demand and crowd-sourced funding has greatly expanded a designer’s options. It wasn’t all that long ago that your options were trying to license your deck to a major publisher or paying up-front to print, store and then sell hundreds of copies.
Publishing Strategies
Licensing a deck to a traditional publishing company (US Games, Llewellyn, etc) offers perhaps the greatest retail distribution, although for a reduced share of revenue, with long launch times. and loss of control. And is still a rare occurrence as each company generally has only a small number of new releases each year.
There are 3 other ways to publish your deck; each a variation of ‘self-publishing’.
1. Self-Funded Bulk Production
At one time, the only way to self-publish a book (or deck) at a reasonable cost-per-copy was to have a printer do a run of 500 or more copies. This is still an option, although the investment of money, time and energy to have a deck printed in bulk and then have to store, market and sell it oneself is extensive. Inventory, shipping, sales taxes, damaged or missing shipments- all those details!
Back in the dark (pre-Internet) days, advertising would be done on radio, in newspapers, or in magazines. Payment would often be sent via a cheque- which took forever to clear. Not impossible to make money, but requiring a huge investment. While paperback books can now be inexpensively printed in smaller runs, the marketing and distribution work remains.
2. Crowd-Funded Bulk Production
Using a crowd-source website to fund a deck is incredibly popular at the moment. Such sites offer deck designers the ability to pre-sell their decks so they can then order in bulk for maximum volume pricing. Printers overseas have lower labour & operating costs that more than make up for the additional shipping costs. So long as campaign supporters are aware of the longer lead times.
Those crowd-sourcing sites offer various kinds of support, but as with every form of self-publishing the bulk of Marketing effort and expense is on the creator. From creating the artwork to designing the campaign (pricing, premiums, marketing materials) to advertising and being very available on Social Media, to receiving (then shipping out) the finished product and any bumps along the way, a successful Oracle Deck campaign can easily consume most of your life for an entire year.
Not every deck creator has the ability or desire to do so. If you do, check out the book shown here; Lessons Learned by Benebell Wen**.
In addition to volume discounts and lower overseas production costs, crowd-funding projects are able to offer fancy packaging. While this obviously appeals to deck collectors, many Card Readers no longer keep their decks wrapped in a cloth. Anyone spending significantly more than US$20 on a deck appreciates a truly custom box; perhaps fabric lined or printed on the interior. A cardboard insert to hold the cards in the middle of a larger box that includes a book, and a fabric pull or fabric hinges.
Over-all, crowd-funded campaigns are ‘upscaling’ their packaging. Crowd-funded decks are generally printed overseas and shipped via boat. Having a few dozen or few hundred boxes assembled by hand is not as expensive as it necessarily would be if done domestically.
2a.
Some artists- generally those with a solid existing base of supporters- will bypass a Crowd-Funding website and run a Pre-Order campaign on their own site. Much of the content of Benebell Wen’s book mentioned above applies to those situations as well.
3. Print On Demand Production
Do you think of POD (Print On Demand) sites as just producing a single tee shirt or coffee mug to order? That’s the most common type. The Gamecrafter (TGC) is a different sort.
The name was originally (2001) the brand used by one of the founder’s self-published games. In 2009 TGC expanded; offering a website for Print On Demand game designers. There’s much more to their story if you’re interested. Of course decks of cards are a common part of such games, and TGC has a fabulous deck production system in place.
As POD is another form of self-publishing, designers are still responsible for marketing their creation. But TGC deals with processing payments, collecting & remitting sales taxes, delivery delays and claims for damage. What a relief. Also, it’s much easier to take a break from marketing your deck for a few months once it’s published in their marketplace, than in the midst of a crowd-funding campaign.
I helped Sister Who publish The Tarot of Sister Who (Jumbo cards) at The Gamecrafter and then created Sister Flirt’s Morning Meditations Tin, also available at TGC. I love the quality of their product, and would like to help other deck creators use them.
Since those first 2 projects I’ve created:
# the complete 78 card Tarot of Sister Who in standard 2.75″x4.75″ size;
# a Majors+ deck of 38 Tarot of Sister Who cards in standard 2.75″x4.75″ size;
# a holographic version of Sister Flirt’s Meditation cards;
I haven’t stopped there; I’m continuing to design new Oracle decks.
Digital Gryphon Decks:
Boutique oracle decks for
Unique card readers.
How can I help you?
Decided on, or considering, a Print On Demand deck?
Is the thought of taking your project from art files to finished product at TGC overwhelming? I can provide some support; from an initial consultation up to managing the entire TGC experience should you decide to go that route.
We will work one-on-one (unless you’ve a deck partner!). My focus is on increasing the range of boutique decks; ones that offer something deep and meaningful to queer folx.
Considering launching a Crowd-Funded deck?
Let’s discuss where I could lessen the workload; is it artwork for production or marketing? Being online as often as I am (for reasons) I can monitor ‘the buzz’. if you panic at the thought of writing a guidebook, I can help (write it, or find a great person to do that).
Only a few of my clients are mentioned here; I’ve been offering graphic design services for almost as long as I’ve been a Card Reader (since 1980), or worked in Sales & Marketing (since 1977).
What Do I Charge?
I can’t really post a fair and accurate price quote until after a free consultation. But it could be a small fee and percentage of sales, or an hourly rate, or whatever we decide together. Please reach out via contact(at)digitalgryphon(dot)com.
The pages in this section (*except those discussing MPC Make Playing Cards) are now available as a downloadable 25 page .pdf. Updated as of Sept.16, 2025 and there’s absolutely NO CHARGE.
This page started with a few posts at my personal blog on using The GameCrafter; from the minimum requirements to additional features and enhancements. This site now includes:
Promotions at TGC;
Custom Coupons at TGC;
Crowd Sales at TGC;
Wholesaling POD Decks;
MPC v TGC: A Case Study*;
MPC v TGC: Pricing and Profit*.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
That is, it may be shared for non-commercial use only, as is, and with credit to The Digital Gryphon llc.
A few relevant videos on my youTube channel:
# TheGameCrafter’s Tarot and Oracle Deck Packaging;
# MPC and TGC Holographic Decks;
# Unboxing My Latest GameCrafter Order;
# How Much Jeuje Do You Want?;
# The Sweeney Tarot; A Walk Through (1 of a number of TGC deck flip-throughs on my channel).
**: The link above to Benebell Wen’s Lessons Learned is not an Affiliate link; I don’t earn a commission should you follow it and wisely purchase any of Benebell’s fabulous material. Do be aware that book was compiled from their experiences before the impacts of covid-19 (on international shipping) and current (2025) US-imposed tariffs on pretty much everything.